About Maverick Optimizations

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 Maverick Optimizations was built around a simple idea: businesses rarely struggle because their people aren't working hard enough. More often, something in the organization is preventing that effort from producing the results it should.

Maverick works with business owners and leadership teams to identify those barriers, focus on what matters most, and put the people, processes, and operating discipline in place to improve performance.

We don't begin with a predetermined methodology or a one-size-fits-all solution. We begin by understanding the business—where it is today, where the owner wants it to go, and what is standing in the way.

That may mean bringing order to a reactive operation, unlocking profitable growth from existing resources, strengthening leadership and accountability, preparing the organization for expansion or transition, or reducing its dependence on the owner.

Maverick was founded by Brian Watkins, who brings more than 30 years of operating leadership across manufacturing and construction environments, general management, supply chain, business transformation, and multi-site organizations.

Brian has built and scaled operations, led turnarounds, improved profitability, developed leadership teams, implemented business systems, integrated acquisitions, and translated strategy into execution.

That experience shapes Maverick's approach: practical, hands-on, and focused on building improvements the organization can sustain long after the engagement ends.

Lasting improvement requires more than a good strategy. It requires clear priorities, disciplined execution, accountability, and people who understand both what needs to change and why.

Maverick's role isn't to create dependence on a consultant. It's to help build a stronger business.

• $4.8M Phase-to-Phase Improvement – Helped transform the financial performance of comparable construction phases from a $2.3M loss to a $2.5M profit through stronger planning, procurement, material flow, and execution.
• Medical Device Excellence – Led operations and supply chain in highly regulated medical-device environments, including FDA compliance, manufacturing improvement, and business systems implementation.
• Construction Performance – Reduced prefab waste by 32% while improving material flow and execution supporting healthcare and hyperscale data-center projects.
• Operational Transformation – Delivered significant productivity, quality, cost, and capacity improvements through Lean, Six Sigma, automation, and process redesign.
• M&A Integration – Led acquisition due diligence and post-acquisition integration across operations, systems, supply chain, and organizations.